Simran Patil

Simran Patil · Styling · Kolhapur

Maharashtrian craft, styled as couture.

Bridal, trousseau and campaign styling for brides, brands and the camera.

16.70° N · 74.24° E · KOLHAPUR, MAHARASHTRA

Simran in an ivory satin saree with a pearl and gold blouse, touching her hair
The Bride
Styled by Simran Patil · Photography: credit to add

The point of view

One heritage piece. Everything else, quiet.

Every look I build begins with one piece from home: a Paithani, a Kolhapuri saaj, a Narayan Peth drape, a pair of hand-stitched Kolhapuris.

The rest is edited around it. Ivory, pearl and blush. Fabrics light enough to move in. A drape cut for how women live now.

Tradition stays in the silhouette, never in costume.

The house codes

Five rules for every look.

  • The hero piece

    One heirloom or handloom piece leads every look.

  • Weightless

    Fewer layers, lighter fabrics, a bride who can dance.

  • Tonal, with one pop

    Ivory and pearl, then a single Paithani colour: rani, peacock or mango.

  • The modern drape

    Nauvari-inspired, belted, pre-draped.

  • Credit the hand

    Every weaver, jeweller and maker is named.

Selected work

A short edit, with every maker credited.

Story 01

The first bride I styled was myself.

An ivory satin saree with a sculpted pearl-and-gold blouse, statement chandbalis and stacked pearl bangles. A tonal look, kept weightless, so the jewellery and the hands could speak.

Styled by Simran Patil · Photography: credit to add · Saree and blouse: credit to add · Jewellery: credit to add · Hair and makeup: credit to add

Story 02

Styled for the camera.

Short-form content built around a brand's piece: the styling, the setting and the story in under thirty seconds.

  • NarayaniA pink zari saree, styled and featured by Simran.
  • Beauty by MerakiA get-ready-with-me, styled and featured by Simran, shared by the brand.

Story 03

Indian menswear, worn lighter.

Kurtas, bandhgalas and the Kolhapuri pheta, styled for weddings, events and the camera.

Coming soon
Portrait of Simran Patil smiling, in a black halter top
Simran Patil
Stylist, Kolhapur

The House

It began in other people's wardrobes.

I can't remember a time when clothes didn't matter to me. In Kolhapur, getting dressed is never a small thing. A wedding is a week of colour. A festival is a reason to bring out the good silk. Every family keeps a trunk of sarees, and every saree has a story folded into it.

Long before styling was my work, it was what people asked me to do. A cousin's sangeet. An aunt's anniversary. A friend's first big day at a new job. I would open their wardrobes, find the piece they had forgotten they owned, and build the whole look around it. Somewhere along the way, those evenings became a practice.

When it was my turn to be the bride, I styled my own wedding: ivory, pearl and a quiet kind of shine. Those photographs are the first pages of my portfolio. They hold what I believe about dressing a bride. She should look like herself, only more so. And she should be able to move.

How I work

Today I style brides and their families, brands, creators and men. I run every job the way a couture atelier does, because the people I dress deserve that care.

  1. The brief. Occasion, venue, traditions, comfort, and what you never want to wear. Written down and confirmed.

  2. The moodboard. Three directions. You choose one.

  3. The pull. Pieces sourced from designers, boutiques, jewellers and weavers.

  4. The fitting. Every look tried, photographed and altered. Nothing is final without one.

  5. The look book. One page per event, shared with your hair and makeup team.

  6. The day. I arrive early, with a full kit, and stay until the last drape is set.

  7. The credits. Every designer and maker named, every piece returned with care.

Maharashtra has some of the most beautiful craft in the country. I want it seen the way Paris sees couture: with the maker's name beside it.

Simran

Book

Begin an enquiry.

Tell me about the occasion, the dates and what you have in mind. I'll reply with my portfolio and investment guide.

Brides: please write at least three months before your first function. Wedding-season dates fill first.

  1. i

    I reply with the portfolio and investment guide.

  2. ii

    We talk on a short call about the occasion and your style.

  3. iii

    We begin with a written brief, and your dates are held once booking is confirmed.

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Based in Kolhapur, Maharashtra. Online consultations worldwide.